Coco vs. a $60 fluffy bed. It didn't last the afternoon.
You want to give her comfort. But you can't afford to keep replacing beds every few months. So you settle for a cheap blanket and hope she doesn't notice.
She notices. You both notice.
Every size shares the same build: heavy technical cover, replaceable orthopaedic core, reinforced stitching, heavy-duty zips. Only the footprint changes.
Small dogs chew too. A French Bulldog or a dachshund will go through a soft bed as fast as a Rottweiler will. The Small is built to exactly the same specification as the Large — same cover, same core, same stitching.
How to choose: measure your dog from nose to the base of the tail, then pick the bed whose sleeping surface is at least that long. Coco is 80cm — she's a Large.
$199 NZD
$269 NZD
$329 NZD
Target specifications. Final dimensions are confirmed once our first production sample arrives — if anything changes, everyone on the waitlist hears about it before pre-orders open.
Design concept
Most dog beds are one sealed unit — when any part fails, the whole thing goes in the bin. Ours is built in layers, so you only ever replace the part that wore out.
Removable and machine washable. When it finally gives out, you replace this — not the bed.
Sits between the cover and the core, shielding the foam from moisture and accidents.
Breathable mesh side for summer, soft sherpa side for winter. Flip it with the seasons.
In development — subject to final manufacturing confirmation.
Lifts straight out for spot cleaning or replacement when it eventually compresses.
Holds the bed's shape and keeps it from sliding across hard floors.
Design concept shown. Final materials and construction are being confirmed with our manufacturer — anything still in development is marked above, and we'll share real photography as soon as our first sample arrives.
1 — THE BED ARRIVES
Your modular bed ships with a replaceable cover and a replaceable core. The cover is reinforced. The padding is orthopaedic-grade.
2 — COCO TRIES TO DESTROY IT
Dogs do what dogs do. Most likely: the cover goes first.
3 — REPLACE THE COVER
Order a replacement cover. It arrives. You swap it. The bed is new again — the structure underneath survives.
4 — REPEAT FOR YEARS
Replace covers as needed. One bed instead of four or five.
— Nicky, Founder“I'm Nicky. Coco is our Rottweiler. In her first year, I bought her 4 beautiful fluffy beds. She destroyed every single one.
I felt terrible. I could see she wanted comfort, but I couldn't afford to keep replacing beds. So we designed one that actually survives — and Coco has put it through everything she's got.
Peanut's (our Pom's) bed is finally safe around her. This is the bed we wish existed.”
Pre-orders open the moment our first sample passes Coco's test. Waitlist members get 48 hours' early access before anyone else — and the first batch is limited.
Shipping to New Zealand and Australia · Waitlist members order first · No spam. Promise.
Questions? Email hello@indogstructible.co.nz · Instagram @indogstructible_beds
